Who We Are

A Fraser Academy alumnus (’98) and North Vancouver native, Jeff Hornell is a born entrepreneur. He founded the moving company “Moving Up Inc.” while still in high school. At the same time, Jeff joined the family business, Sonray Sales Ltd., an international broker, importer and distributor of unique, fine food products. A few short years later, he purchased the company and became its President, the position he currently holds. Jeff prides himself on selecting quality products to represent, branding them in a superior fashion and expanding distribution based on consumer education. Throughout the years, Jeff and his family have generously supported Fraser Academy’s bursary program and he has been serving on the Board of Directors since 2010.